The facelift of NBC40 News in Atlantic City to NewsChannel 40 NBC in 2002--when I was still in high school--was my first rebrand project. In the years since, I've produced stunning creative both for WMGM's news and creative services departments, in-house and remotely. The return of NBC40 News would be the station's swan song, as its news department shut down at the end of 2014. I am proud to have helped evolve the image of South Jersey's most trusted news team for its last 12 years on the air.